COKE
11:28 a.m. on November 19, 2004
At my work, we have a two-door refrigerated beverage case filled with free drinks. It is my job to order the drinks from Coca-cola. I called them recently to have them send me a new product list. They sent me what I can only guess to be something that was not meant to go out to the general public. It was a product list with a description of each beverage, including who their market is for each flavor:

BARQ’S ROOT BEER
Unique root beer with an authentic, bold taste.
Appeals to males 12 – 18

CHERRY COKE
Appeals to young people 8 –18
Enjoyed by African-American and Hispanic-American consumers

FANTA
Appeals to teens and young adults.
Enjoyed by the fast growing U.S. Hispanic population

NESTEA COOL
Great chuggable taste combined with the physical restoration of tea.
For “Naturally Cool” teens
No poseurs.

MR. PIBB
Satisfies the desire for something different, bold, fun and unconventional.
Gay kids really love it.

MINUTE MADE SODA
Satisfies the desire for fruit flavored soft drinks.
Appeals to younger and ethnic consumers
Androgynous teens also enjoy it.

COCA-COLA CLASSIC
#1 soft drink in the world.
Loved by disco queens, drug addicts and transvestites.

MELLO YELLO
Unique smooth citrus taste
Appeals to fashionistas and prostitutes
Men in prison for robbery also seem to like it.

POWERADE
Thirst quenching with B-vitamins.
Great after a night of heavy partying.
Enjoyed by players and their multiple sex partners.





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